The Bond poster is an advertisement for the film Spectre. This is very suited and ties in with the media because the film industry is a part of it. The Bond poster is a mid-shot of the suspected two main characters in the film (excluding the skeleton mask person) The mid-shot includes the large bold numbers (007) and a gun, which gives an implication that the prop of the gun, will be used and it will be Bond's main weapon. The large print of the number will catch the eye of the public; people will be attracted to the poster and will want to get closer to read/see what the poster is about. The repetition of the prop also connotates that the film will be action based and there will be the use of weapons. Bond looks professional and looks confident. This is needed though for any protagonist. He also looks masculine and determined to do his job, this is suggested by the way he is standing, with his chest out.
The woman, who is behind Bond, is suggested to be his sidekick who will give any help that he needs. Her positioning is significant because it implies that 'she has his back' which makes her seem that she is his sidekick rather than a princess who need saving. Her, being a sidekick is stereotypical because women are seen to be less motivated and weaker than men. Men are normally in control and in charge which infers that she can only help. The stereotype of women is used here because it fits in to the norm of a hero catching an antagonist and a sidekick (normally a women) who helps. Opposite to this, Bond being the hero is stereotypically correct, men are seen as more brave and committed towards their job. So this means that Bond will be more suited being the hero, being a man rather than a women. The target audience would be any mature adult who is a fan of any fast paced, action film. The poster indicates that the film is going to be violent (the use of the gun) which suit the eyes of adults over children. Also, stereotypically men enjoy watching more chaotic films than women. Therefore, more men than women may decide to watch this.
When looking at the media, an image for example, a denotation would be the literal things you see in front of you. This could be weapons, cars or even a colour. From this you can infer a suggestion/feeling about this.This is called a connotation.
ReplyDeleteYou have made good use of some of the knowledge of terminology you acquired at GCSE level Cameron and, overall, your analysis of the poster shows a developing understanding of media language.
ReplyDeleteYour comment shows that you understand the difference between a denotation and connotation.
Learning the difference between 'woman' and 'women' is an action point.