Advertising Revenues: The amount of income they receive by
selling copies of the Big Issue
Articles: A piece of writing which is included with others
in newspaper of magazine
Audience Appeals: The attractiveness of a target audience,
so it appeals to them
Cost: An amount of money that is needed to be paid before
you can produce The Big Issue
Culture and Political Awareness: An understanding of politics and culture
Culture: An understanding of a certain environment or surroundings
David vs Goliath: A narrative when a small or weak person go against a huge well know person or company
Editor-in-chief: A leader who has a final say in what is
included
Editorial content: Not advertisement based
Editorial opinion: When the editor includes their own opinion
Emotional Fulfilment: When a situation leaves you with happiness
Front cover: The very first page of a magazine, book, newspaper etc
Guest Columnist: When a guest has a column included in the magazine
Hybrid genre: A mix between two genres which are connected together
Ideological beliefs: Ideas of a certain group of people who believe opposite to others
Ideology: A set of beliefs
Independent publication: A publication which is produced outside major studios
Institutional factors: These include rules, norms and routines that guide behaviour
Intertextuality: Refers to the process of creating references to any kind of media text via another media text
Interviews: When someone is asked questions and they respond with an answer
John Bird and Gordon Roddick
Key Appeals: The main points that appeal to a group of people
Language codes: A code that assigns letters or numbers as identifiers or classifiers for languages
Low production values: Lighting, sound, scenery and props used to improve a film or play
Magazine sales: The amount of sales sold in a time period
Modes of address: The ways in which relations between addresser and addressee are constructed in a text
News: Newly information that is presented to others
not-for-profit organisation: Charity - an organisation who's aim is not to make profit
Passing Trade: A place where people visit
Primary TA: The audience to which the business promotes to
Public service: A service that is provided by the government
Published: An issue of a book, journal or piece of music for public sale
Rogue Traders: An illegal way to make money - by selling copies without permission
Socially aware: News from a POV from a socialist
Start-up Capital: Costs that are needed to be paid to start a business up
Target Audience: A group of people, who businesses aim their products or services at
The Big Issue: The name of the magazine
The Big Issue Company LTD: A private limited company, who works with the Big Issue
The Big Issue Foundation: Registered charity in England working with Vendors
Vendors: A person, who sells a product
Weekly Circulation: The amount of copies that are sold and the time period
