Media Ownership In The UK National Newspaper Market

Ownership is when you possess a certain thing, in this example, the ownership of national newspapers are the people who own the newspapers.
In the UK, there are 62 publishers. With just five of the biggest owning 81% of the whole market and the biggest three owning 71% of the market. This obviously means that more people in total tend to read just three of the 62, rather than the other 59 together.

Above shows the circulation of each newspaper, where The Sun, The Daily Mail and the Daily Mirror are the highest.
With only three dominating the market it means that it can affect the media in a big way. This is because whatever is included in one of these newspapers, it will mean more people will believe what they say, mainly because they are the highest sellers. This means more people read their newspapers, thus, more people will see the story.
As viewers, we will have less of a choice of what we actually read, so reading the same news story and them supporting each other, will to some extent, actually indoctrinate us to start to believe in everything they put - this will lead to the whole society with the same kind of ideas and ideologies. This will especially effect viewers when the ownership of the newspapers believe in a certain political way because this will be expressed in their newspapers and therefore, the public - which affects our decisions.