Shelter Charity:
Shelter were founded on the 1st December 1966 and are located in London, England. They are a charity who campaigns to stop homelessness and bad housing. They currently help those who are located in England and Scotland. Their main aim is that one day, no-one will turn to them for help - which suggests they want nobody to be on the streets or living in dangerous conditions. They provide four main services, which are face-to-face, national helpline, online advice and legal support. Last year, Shelter got a total of £60.9m of income, however, they spent £62.9m - this goes to show how much further they are willing to go to help those in need. They have a partnership with Shelter Cymru in Wales and The Housing Rights Service in Northern Ireland. Working with these helps them to cover more areas, which just adds to their millions of people who they help per year. Their main percentage of income is through donations. This is why advertisements and the public support is so key. Having shops around the UK is one way they make money, but much more is needed to be done if they want to stop homelessness forever.
Advertisements are so key in how much impact the charity will have on the public. Shelter takes time in producing these because they have to be the most persuasive, eye-catching and heart-breaking/negative image to reflect what is going on in the UK, which goes unnoticed.
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