Beats Advertisement Homework

Structural Features of Print Advertisements:

Visual Narrative:

The letters 'JAY-' and the missing 'Z' is the main focus point. The missing 'Z' suggests that the viewer is unable to see it, this links with the copy, 'Hear what you've been missing' because it suggests that you can not see the full name because you don't own a pair of beats headphones. It makes us question why they did this and what the purpose of this is.

Copy:

The copy in this advertisement are the words, 'Cheap earbuds don't deliver. Hear what you've been missing' This is the purpose of this advertisement. The question from the visual narrative has been answered. Beats headphones wants to show that when you purchase a pair, you will discover so much more. Even though there are so many other alternatives, this advertisement states that Beats are the must haves because you will hear what you've been missing out on.

Slogan:

There isn't a slogan on this advertisement.

Rule of Thirds:

Rule of thirds are used in this advertisement to make the viewer easily see/quickly see that there is a missing Z. The advertisement is split up into 9 parts. The missing Z is placed on the right middle, where there is loads of space. This is significant because the viewer will know that something will be missing where the space is. From this, they will realise that the name JAY isn't complete, which will eventually mean they will understand the Z is missing. Rule of thirds are important because it is used for where the viewer would look. Having words/images in certain areas will attract more attention.

Colour:

The main colour used in this advertisement are red and white text. Red is used because it represents Beat's headphones logo. Once the red is seen, the viewer will link the colour back to the brand. Colour is important because if used correctly, once the colour is seen it will make the reference back to the logo. White text is also used because again, it symbolises the brand colour and the colour white stands out from the red background so it is easily seen.

Persuasive Techniques of Print Advertisements:

Testimonial/Endorsement:

In this advertisement, there is nobody promoting the product. Therefore, this isn't included.

Association:

As a result of no one promoting, there are no associations to be made.

Benefits:

This technique to some extent, is shown. This is because the problem in the advertisement is that cheap earbuds are not good enough and because of this, you are missing out on quality hearing. That being the case, the copy suggests that you shouldn't use any other product other than Beats. Purchasing Beats headphones will therefore, be the solution. 

Reference to Authority:

In this advertisement, there are no reference to authority shown. 

Word Play:

In this advertisement you could say that the missing 'Z' in JAY-Z's name is word play. This makes the audience think for longer because they know something is missing from the advertisement. It makes the audience more involved because they will try and work out why there is space - they will then understand the reason for this. (By figuring it out from the copy)

Symbolism:

The only symbolism that is shown in this advertisement is by the colour red. The colour red implies with the logo of Beats. The colour red is used, so the audience will know as soon as they see the colour, they will immediately think of Beats headphones. Beats use this significantly well; it is a way for the audience to remember them. 

Direct Gaze:

There is no direct gaze is this advertisement. Because there is no one promoting the advertisement, this rules out three persuasive techniques.