Katy Perry's Music Video
Katy Perry's target audience are teenagers. This is shown by the upbeat, quick paced music, which is relevant to most teenager's interest. The music video shows many different little narrative stories of teenagers who overcome a problem which they are faced with. Katy Perry's moral of the song is to motivate teenagers, who believe they are the only one with the problem and it will stay with them forever. Katy Perry's most appropriate lyrics are 'You just gotta ignite the light' - this suggests that every teenagers has something special about them. They all have a certain aspect, which they need to express and show off. At the end, once every teenagers decides to make the correct decision and react to their problem, there is a dance routine which celebrates the teenager's success of 'igniting' their 'spark' which changed them for the better. The dance routine, which goes which with the music, suits the target audience - it symbolises that when something is accomplished (the problem of the teenagers) they deserves to show-off what they have done and along side this, the fast movement and fast editing connects with the target audience. The little narrative stories are located in a night club, a party, an ally way, a hospital and house. All these locations are typical places where teenagers hang out, with the exception of the ally way, however, these being in the music video makes it fitting, so the teenagers watching may think they have experienced the same and may change, like Katy Perry wants them to.
Katy Perry has been presented as a glamorous, young, inspirational women. Her role in the video is to show to camera how she connects with whoever is watching the video. There are many camera shots. One used frequently is the close up, this enables her target audience to see her emotions and feelings. An extreme close up of her, highlights the beauty of her compared to the other characters in the music video, who's location is dull and miserable, which infers with their problem. Katy Perry's appearance is important, it suggests that if you stand up for yourself/show confidence, you will become like Katy Perry, who is expressing her feelings throughout. Katy Perry is acting like a role model to those who are in doubt over themselves.
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Katy Perry has been represented as a glamorous, young, inspirational woman. There are many camera shots and camera angles which helps to show this. The first time we see Katy Perry is with a tilt shot, which is placed at a low angle. This gives Perry power, it makes her seem confident and in control. We know this is true, because from here onwards she is the main influence on the teenager’s decision to overcome their problem. Mise-en-scene is used to show Perry of great opulent. Her appearance is very important. The use of the frequent close-ups enables her target audience to see her emotions and feelings. An extreme close-up of her, highlights the beauty of her compared to the other characters in the music video. The location (which looks like a palace) symbolises class, which is in contrast with the dull and miserable location of the Teenager’s. At the start the pace of editing is slow, this relates with the never-ending problems of the teenagers – nothing will change if you don’t make anything change. Compared to the end, where the editing is fast and action-based with different cuts – this happens when the teenagers have found confidence within themselves. Katy Perry is acting like a role model to those who are in doubt over themselves.
ReplyDeleteAnother way Katy Perry is represented in order to promote her is through the use of lyrics. The main and significant lyrics are 'You just gotta ignite the light' - this suggests that every teenager has something special about them. They all have a certain aspect, which they need to express and show off. CGI is then used to show fireworks coming out of Katy Perry chest – the fireworks represents the potential of the Teenagers, if they believe in themselves, they can as high as they wish to. The ending justifies this because after all the chaotic arguing and lack of self-confidence becomes conquered, all the children are involved in a celebration. Katy Perry’s impact on the viewers is that she has motivated them which gives her a representation of a inspirational template to elders.